Established in 1989, Primary Times is the largest family magazine in the UK, catering to parents, pupils, and educators within the primary school sector across the UK and Ireland.
With 61 regional editions in circulation and a combined distribution of over 2.2 million copies per issue, Primary Times is officially audited as the most widely circulated magazine in the United Kingdom. Each edition is tailored to its local community, providing valuable content for families.
Primary Times is a FREEWhat's On / Where to Go / What to Do Guide for parents of primary school children, featuring engaging editorials and advertising. Published seven times a year—coinciding with each half-term and full-term holiday, plus a ‘Back to School’ issue—it is distributed free to primary schools, taken home by pupils, and kept for weeks as a trusted resource for families.
Having earned recognition on esteemed platforms such as BBC Radio 4, Daily Mail, Irish Times, The Scotsman, and Business A.M., Primary Times not only reigns as the market leader in its sector but proudly holds the title of the largest free distribution magazine in Europe. Additionally, our efforts have garnered commendations from Directors of Education for our dedicated service to Local Education Authorities and schools alike.