Selfridges Birmingham Transforms into a Summer Sports Wonderland

Welcome to Sportopia, Selfridges season ticket to summer. Throughout July and August, Selfridges Birmingham store becomes a sports venue like no other, with major-league brand collaborations that create immersive destinations in-store through events and fun and games on every floor. Sportopia welcomes everyone to support, socialise and play.

Sportopia Social Climbers: The Climbing Wall
For six weeks from 25th July, visitors to Selfridges can even scale the wall in the atrium in store. Inspired by Selfridges’ 100-year legacy of sporting spectacle, the climbing wall will be an unmissable experience: radical in design and made to bring people together.

The wall is bookable for groups of up to six at a time, managed by professional climbers and stands at an impressive 30 ft in height.

Little Sportopia: Kids Party
Celebrate the launch of Sportopia at the ultimate summer sports party on 1st August. Across Kids’ and Toys on 1, enjoy live music, crafts and sporty games, face painting, plus complimentary sweet treats and refreshments.

To book your space or to find out more visit: https://www.selfridges.com/GB/en/features/info/stores/events/birmingham/

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