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ALL ABROAD! THOMAS & FRIENDS™ TAKES TO THE SKY WITH VIRGIN ATLANTIC
The stars of one of TV’s most popular children’s series, Thomas & Friends™, today took over a Virgin Atlantic flight to celebrate an exciting new global partnership with the airline. Everyone’s favourite little blue engine has been entertaining children around the world for over 70 years and it’s full steam ahead this summer as, for the first time ever, Thomas and his engine friends will be making tracks to the runway for an adventure in the air.
On all international routes throughout the month of August, thousands of families travelling with Virgin Atlantic can sit back, relax and enjoy the new Thomas & Friends movie, Sodor's Legend of the Lost Treasure, a spectacular adventure which sees Thomas embark on a curious quest, scouring the Island of Sodor for treasure. The new 60-minute special introduces a host of new characters including Ryan, voiced by Academy Award winner Eddie Redmayne, Sailor John (John Hurt) and trusted sail boat Skiff (Jamie Campbell Bower) and is sure to keep little ones at the edge of their seat.
Passengers will also receive a fun in-flight kids pack, including colouring activities, games, and a Thomas Minis collectable engine to keep them entertained whilst in the air. And on the ground, visitors to the Virgin Atlantic Clubhouse will be gifted with a Thomas & Friends engine to take on their travels.
Kate Schlomann, VP Global Brand at HIT Entertainment commented: “We are thrilled to announce this partnership with Virgin Atlantic and are really looking forward to seeing young families get excited about travelling. The partnership is a continuation of celebrations to mark 70 years of the brand and we’re sure fans will be as delighted as we are to see Thomas soar.”
Reuben Arnold, Senior Vice President, Marketing and Customer Experience at Virgin Atlantic commented “We’re always looking for new ways to surprise and delight our customers and partnering with another iconic British brand is a great way to achieve this. We’re both globally recognised names and by joining forces with Thomas & Friends we’re able to provide an exciting on-board experience, particularly for our younger travellers, which we hope they’ll enjoy over the coming months.”
With a year-long programme of additional friendship themed activity taking place around the world, little engineers everywhere can celebrate their favourite #1 blue engine.