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Mockumentary reveals hidden world of Panto Cow farms
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Panto season is upon us and one charity has released a spoof-documentary which takes a humorous look behind the scenes at the hidden world of Panto cow farms.
'Panto Farm' is released today by the aptly-named Send a Cow to promote the launch of their new Christmas Gift catalogue. The 80 second film features a rural cattle farmer who breeds a very different sort of animal, a herd of pantomime cows. Together with his 'principal boy' daughter, he feeds up his cows for panto season, teaches them how to 'milk applause' in his milking shed and auctions them to theatre directors for magic beans.
Send a Cow is hoping to turn panto season into planting season for African families, by encouraging people to gift practical items which help African families become self-sufficient.
The Bath-based charity provides livestock, seeds, tools and training to some of Africa’s poorest communities. An example of a gift from their new catalogue is a 'Local Cow' which, for £205, provides a family with milk and manure for farming. Gift-givers can also choose to send a Chicken for £7, Apple Orchard for £17 or they can Educate a Child for £30. Between now and 31 December, all donations to Send a Cow will be matched £1 for £1 by the UK Government.
Simon Barnes, CEO of Send a Cow, said: 'This year we've chosen to celebrate the humble Panto Cow to encourage people to think differently about the gifts they buy this Christmas. We don’t have magic beans but we do have lots of practical gifts that can make a real difference. We hope that you will support us this year by buying a gift, to help us change even more lives this Christmas and beyond.'
Actress Joanna Lumley supports the Send a Cow Gift Catalogue saying: “I’m passionate about investing in those who need our help to have a brighter future. Who really needs another pair of socks at Christmas when you can give a present that will change lives for years to come? I know my granddaughters will love the Solar Lantern and Little Donkey, and my son will think the Clean Latrine is brilliant! The fabulous thing about Send a Cow Christmas gifts is the impact goes on long after the tree is taken down. So why not add some stocking fillers this year and really embrace the spirit of Christmas?”
The ‘Panto Farm’ film was shot on location in Bath and features actor, Marc Danbury who has appeared in Casualty, Mistresses and the film, Johnny English.
Grandmother Christine, a 68-year-old farmer living in Uganda, told how the charity helped change her family's life. She said: 'Since I started working with Send a Cow I have learnt how to make my land thrive. We eat vegetables every day. I've really noticed the difference in my grandchildrens' health and they don't get sick often anymore.'
Simon Barnes, CEO of Send a Cow said: "Instead of buying chocolate for a friend, why not buy something unusual? For as little as £5 you will greatly improve the lives of poverty-stricken families in Africa."
Send a Cow’s Christmas catalogue is available in print and online. For more information go to their website or call 01225 874222.