Design Ventura announces the the 2020 winner for the design and enterprise competition



    Students from Heckmondwike Grammar School from West Yorkshire awarded overall prize




Design Ventura, the Design Museum and Deutsche Bank’s annual design and enterprise challenge today announces the winner of the 2020 prize. The student team from Heckmondwike Grammar School in West Yorkshire has been selected as the winners from 290 participating schools for their design of ‘Sow Beautiful’, developed in response to a brief set by Yinka Ilori . The design will be developed for manufacture and sale in the Design Museum Shop with all profits going to a charity of the student’s choice.

Design Ventura is a unique opportunity for young people which provides real world design and enterprise experience. Every year the competition invites teams of students aged 13-16 from across the UK and internationally to design a new product to improve everyday life and that can retail in the Design Museum Shop for under £10. Students respond to a brief set by a leading designer and must consider ethical, sustainable, accessible and user-centred design principles as well as business considerations such as budgeting and marketing to create an innovative product.

Over 290 schools took part in this year’s Design Ventura competition. The overall winner was selected from a shortlist of seven schools who pitched their ideas to a panel of leading design and business experts including Shahidha Bari, Critic, Broadcaster and Professor of Fashion Cultures and Histories at London College of Fashion; Sebastian Conran, Designer and Trustee at the Design Museum; Yinka Ilori, Artist and Designer and Design Ventura 2020 brief setter; Duncan Sanders, Head of Trading at the Design Museum; and Christoph Woermann, Global Head of Corporate Bank Marketing at Deutsche Bank.

The winning team - Heckmondwike Grammar School conceptualised the idea of ‘Sow Beautiful’ - a flower seed cannon used to grow flowers and create a source of pollen for bees. The winning team also developed a presentation for Sow Beautiful, the rationale behind the product being to bring the ‘buzz’ back to Britain using a seed launcher to combat the decline in British wild bees and other pollinators. A responsible and sustainable technique of feeding Britain’s bee population with flower seed pellets made using natural clay, compressed compost and wildflower seeds.

This year’s competition marks ten years of the programme which has seen over 108,000 students from 1,550 schools participate in the competition since its launch. Active Snap, the Design Ventura 2018 winning product from Simon Balle All-through School went on to be developed commercially and was released nationally by renowned toy manufacturer TOMY.

The full list of winning schools are as follows:

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