What to do if you're bored with water



Data reveals - 30% of Brits find water boring and do not drink it, finds hydration specialists
 


Innovative smart water bottle air up provides a brand new healthy way to hydrate 

Drinking water has become something of a badge of honour amongst celebrities, with some revealing they drink up to three litres a day. Yet not everyone finds drinking water so easy, with new national research from the innovative water bottle, air up, now revealing that 30% of Brits find water boring, and as such, do not drink it often. 

For many of us, the importance of drinking water to stay hydrated is often associated with the need to quench thirst under the heat of the summer sun. In reality however, our necessity to stay hydrated extends to all times of the year, with the NHS recommending 6-8 glasses of water a day. Research from the hydration innovators also highlights that 45% of Brits admit to only drinking one glass of water a day, with water consumption halving for millions during the winter months. Further to this, 12% say that their sugar addiction stems from sugary drinks, with  27% stating that their addiction to sugary drinks has had a detrimental impact on their health. The implications of this mean Brits may end up not reaching an adequate daily intake of water, and as such, can suffer from dehydration, alongside weight gain and even tooth decay. 

Key Stats:

  • 45% of Brits admit to only drinking ONE glass of water a day
  • 30% find water boring so they don’t drink it much
  • 27% of Brits say their addiction to sugary drinks has had a detrimental impact on their health (i.e. teeth decay/ weight gain/ dehydration) 
  • 23% of Brits believe that sugary food has a higher concentration of sugar than drinks 
  • 22% of Brits say sugar is their biggest vice in life 
  • 12% of Brits say that their sugar addiction stems from sugary drinks

air up is a world first in food technology - their innovative water bottle, which creates a perception of taste through smell, provides a zero-calorie, zero sugar, zero additive way to drinks 100% pure water - making it easier to stay hydrated and healthy.

What is air up?

The world first in drinks technology is here to educate the masses, quench our thirst, and cut out these chemical nasties without sacrificing the flavours we crave, providing a healthy, cheaper alternative for the 37% of Brits struggling to find just that. The unique design and innovation utilises retronasal smell to provide a better, more interesting way to get our favourite flavours while drinking 100% pure water and educating Brits on the copious amounts of sugar they consume in their current favourite soft drinks.
  
So how does air up work? 
 
air up harnesses this clever bit of science by infusing flavoured air into every sip of water from the bottle. One of 34 different flavours will be added in bubbles every time you drink and it is this that will give your 100% pure water its flavour. Each pod contains natural flavourings and scents that infuse with ambient air to be added to the pure water, these flavours range from Lime and Orange-Passionfruit to Cola and Iced Coffee with ten others in between.
 
Who came up with this amazing idea?
 
The first prototype for air up was developed by Lena Jüngst and Tim Jäger in 2016 and spent three years in development, including a Master’s thesis on aromas, to combine innovative design and the neuroscience behind the idea and turn it into a real product. Since then, air up has successfully launched in Germany, France, Belgium, Switzerland, Austria and the Netherlands, with more than one million customers already. Now Lena and the team are bringing this innovative way to drink water to the UK. 
 
Where can I buy one? 
 
air up’s reusable water bottles are available from their website. Including one bottle and three scent pods, is priced at £29.99 to £34.99 depending on the colour of the bottle. Each additional pack of three pods (flavouring a minimum of 15 litres of water) then costs between £5.99 to £8.99, depending on the flavour.

 

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